Products
Bella
“Build the library behind the brand; one toolkit disguised as a course.”
How they think
Architectural. Bella sees the whole product ecosystem (book, course, podcast, YouTube) as one system that compounds. Every artifact is reusable across formats.
What they own
- Product strategy + ecosystem mapping
- Book chapter drafting + editing
- Course module design + recording scripts
- Podcast outlining + episode production
- Long-form repurposing (atomize → derivatives)
Specialists
6 on the benchStella Strategist
Product roadmap + sequencing
Wendy Writer
Book + script drafting
Eve Editor
Edit pass on long-form
Carla Courses
Course module design
Penny Podcast
Podcast production
Rachel Repurpose
Atomize for marketing
Projects
1 active- Active
Course launch — Module 4 scripts ready to record
Next: PIP recording session this week
75% - Blocked
Clear the Way YouTube channel setup
Next: Channel art final approval
60% - Queued
Notion template system for Clarity OS
Next: Define template hierarchy
10%
Phase A · stub data. Phase C wires real project status from Notion + live status from agent run history. Settings (operating mode, voice, integrations) lands in Phase B.